We didn’t go viral.
We didn’t run influencer campaigns.
We didn’t throw lakhs into boosting posts.
Instead — we did one thing right:
We gave people an offer they couldn’t say no to.
Let’s break down how WoM-Marketing helped Oldtown Food hit over Rs. 52 Lakhs+ Monthly run-rate with just Rs. 1.65 lakhs in ads.
Campaign Overview:
- Messaging Conversations Started: 2,579
- Average Cost Per Message: $0.48 (~NPR 65)
- Total Ad Spend: $1,239.50 (~Rs. 1,65,000)
This generated:
- Rs. 10.35 lakhs + in direct home delivery sales
- Estimated Rs. 52+ lakhs/month from increased foot traffic
- ROI: 1112%
And here’s the best part:
This was done using simple, consistent offer ads.
Offers That Sold Themselves
We didn’t confuse people with too many call-to-actions.
Every creative had just one strong offer, backed by bold visuals and clear pricing.
Best Performing Creative Highlights:
| Day | Offer | Price |
|---|---|---|
| Monday | Buy 2 Matka Biryani (Chicken/Veg/etc.) | Rs. 999 |
| Tuesday | 2 Large Pizzas (Veg/Non-Veg) | Rs. 999 |
| Wednesday | 9pcs Chicken Tandoori | Rs. 999 |
| Everyday | Combos (Momo + Biryani + Keema Noodles) | Rs. 950–1350 + Free Pastry |
These were used in:
✓ Static Ads
✓ Messaging Campaigns
✓ Remarketing Posts
Result?
People ordered. Then re-ordered. Then told their friends.
What We Did Differently
1. We Focused on “Messaging” — Not Traffic
We didn’t push people to a menu page.
We ran Click-to-Message ads directly into Messenger.
👉🏼 More conversations = More conversions
👉🏼 2,579 total chats = High intent users ready to order
2. Speed to Respond = Speed to Convert
Leads were followed up via Messenger within 2–5 minutes.
In the food industry, delay = dead lead.
We combined:
- Auto-replies
- Live agent handover
- Pre-built offer scripts
Fast action = fast orders.
3. Menu Personalization Boosted Conversions
We didn’t run random item ads.
We personalized the offer + copy based on:
- Day of the week
- Time of day (Lunch vs Dinner)
- Delivery area (only Bhaktapur)
This created micro-moments of buying intent.
Impact & Estimation
Delivery Sales:
- AOV: ~$15
- 646 conversions
- Total sales: ~$7,737
Foot Traffic Sales (Estimated):
- 50 new customers/day
- AOV: ~$30
- Monthly sales: ~$52,737
👉🏼 Grand Total Impact: Rs. 52,00,000+
👉🏼 Total Spend: Rs. 1,65,000
ROI = 1112%
Industry Context (Why This Worked in Nepal)
- Digital ad market in Nepal is growing at 15%+ YoY
- 80%+ of customers check online before ordering food
- Avg. Cost per Click in food niche: Rs. 7–12
- Food delivery and quick commerce are the fastest-growing segments post-COVID in Nepal
Yet most restaurants:
- Still run boosted posts
- Don’t use lead funnels
- And never retarget
This campaign stood out — because it was built to convert.
Key Takeaways for Restaurants:
If you’re a food business in Nepal, here’s what you should focus on:
✔️ Run real offers, not just item shots
✔️ Prioritize Messenger & Instagram ads
✔️ Build urgency with day-specific campaigns
✔️ Follow up instantly
✔️ Track everything
Want This Done for Your Restaurant?
This is what we do at WoM-Digital Marketing Agency —
Campaigns that generate ROI, not just “reach”.
Want to replicate this for your food brand?
Let’s talk: Direct booking with our CEO
Or just reply with “FOOD” — and we’ll share the ad copy + scripts.
Let’s have a quick chat! I’m offering a free 30-minute, one-on-one consultation. We’ll identify key growth opportunities and practical steps you can take immediately.
It’s a casual conversation—just us figuring out how to push your business forward.
