Let’s break down one of our latest lead-gen campaigns at WoM-Marketing that turned just Rs. 11,000 ad spend into Rs. 11,00,000+ revenue.
And no — not one-time projects. Monthly recurring retainers. (The real game.)
Quick Snapshot:
- Ad Spend: $82.37 (~Rs. 11,000 NPR)
- Revenue: $9,400+ (~Rs. 13,00,000 NPR)
- ROAS: 92.46x
- Avg. Ticket Size: $500 – $3000 (~Rs. 60K – 350K)
All on monthly retainers.
And yes, more in the pipeline.
Industry Overview: Nepal’s Digital Ad Market in 2024
Before I break it down — let’s be real about where the market is right now:
- Digital Ad Spend: NPR 9 billion+ (2024 data)
- Meta (Facebook + Instagram): Still dominates 65%+ of Nepal’s digital ads.
- Google (Search + YouTube): Takes around 25% of ad share.
- Average CPC in Nepal: $0.05- $0.15 (NPR 7 – 20) (depending on niche)
- Cost Per Lead (Service Businesses): Average NPR 150 – 400.
- Big Trend: More Nepali businesses shifting budgets from hoarding boards and newspapers to digital because of direct tracking and better ROI.
Conclusion?
Digital is booming. But 90% of businesses are still chasing “likes” and “followers” — not real growth.
Your chance?
Stand out by solving business problems, not by selling services.
What We Did Differently:
1. Book a Direct Call With the CEO
No boring forms. Just: “Get a free 30-min strategy call with our CEO.”
➡️ Built instant trust.
➡️ Filtered out time-wasters.
➡️ Attracted serious business owners.
In Nepal, where most people are tired of sales reps and lazy agencies, direct leadership access breaks the noise.
2. CRM + SMS = Speed to Lead
Lead came in → CRM tagged → SMS sent instantly. Call booked within 5 minutes.
According to NTA (Nepal Telecommunications Authority), mobile internet penetration crossed 85% in 2024 — but user attention span is dropping. If you don’t follow up within minutes, you’re out of the game.
3. We Didn’t Sell Packages — We Sold Possibility
No PDFs. No pricing slides.
➡️ We built a custom growth plan for each business.
➡️ Clear KPIs. Full accountability on us.
Packages feel like shopping.
Custom strategy feels like investment.
4. We Promised Results, Not Just Social Presence
Other agencies brag about “reach” and “engagement.”
We showed business owners:
- Their lead flow
- Their conversion numbers
- Their projected cash flow
Fun fact:
A 2024 Nepal Ad Report shows 60% of SMEs said their biggest pain point with agencies is: “No clear ROI from marketing.”
We sold cashflow clarity.
That’s why we closed serious clients — fast.
You don’t need:
- A fancy office
- A massive team
- Or a huge ad budget.
You need: A strong hook
✔️ Fast follow-up
✔️ A result-driven mindset
✔️ The courage to lead with value first
This is how we build at WoM-Marketing.
If we can start from scratch and close 10+ lakhs on Rs. 11K spend — you can too.
Want Us to drop the exact lead copy and SMS script we used? Comment “WoM” — I’ll share it in the next post.
Final Thoughts
Nepal’s digital marketing is booming.
But the real winners will be the ones who solve problems — not the ones who make pretty posts. You ready to play at that level?
Let’s have a quick chat! I’m offering a free 30-minute, one-on-one consultation. We’ll identify key growth opportunities and practical steps you can take immediately.
It’s a casual conversation —just us figuring out how to push your business forward.
